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Do Super Bowl ads change minds?
I only watched the first part of Super Bowl 50, and halfheartedly at that. I am not a football fan, and I had no reason to root for either the Broncos or the Panthers. Also, I wasn’t at a Super Bowl...
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If advertising is better, why bother with PR?
Last night, at a happy hour for the Washington, D.C. chapter of the ASBPE, I got a chance to meet the managing editor of the Washington Business Journal, Vandana Sinha. I asked her about the change I...
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I really liked that Super Bowl ad for Doritos
But I don’t ever buy Doritos. I also never drink Mountain Dew. I certainly do not drink Bud Light. Or Michelob Ultra. I don’t use Tide. And I am not about to go get life insurance from Mass Mutual. If...
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What the heck is Domo and why should you care?
If you watch as much TV/cable news and commentary as I do, chances are good that you’ve seen an advertisement for something called Domo. It’s been running a lot over the past couple months. In case...
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