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If you don’t get it, you don’t get it.
The Washington Post runs an advertising campaign with the slogan “if you don’t get it, you don’t get it.” And on Monday, I did not get my print copy of the Post. I called the re-delivery number and...
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Selling “no”
If you doubt the power of advertising, then do yourself a favor and watch No, the movie by Pablo Larrain, featuring Mexican actor Gael Garcia Bernal. The movie (now available in DVD), in Spanish, is...
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I’ll have a venti and some politics please
It was not until I saw a full page ad in today’s Washington Post that I realized Starbucks has waded directly into the government shutdown debate. The full page ad (right hand page, far forward,...
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Stop! Don’t start on that next project until you can answer this
It’s January and chances are you are working hard to get the year off to a good start. You may be in charge of creating something–a newsletter, a flyer, an ad–that is intended to achieve a...
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Did Mad Men write this commercial?
Now, I should say upfront that I do NOT watch Mad Men, the AMC series about the advertising business in New York City in the 1960s. However, I do know that it shows the very real sexism of the time...
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Can you do advertising by algorithm?
You’ve seen advertising by algorithm every single time you go on Facebook. If you’ve done an online search for anything (books, movies, clothing, etc.), you will now see a banner ad for that thing or...
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Do Super Bowl ads change minds?
I only watched the first part of Super Bowl 50, and halfheartedly at that. I am not a football fan, and I had no reason to root for either the Broncos or the Panthers. Also, I wasn’t at a Super Bowl...
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If advertising is better, why bother with PR?
Last night, at a happy hour for the Washington, D.C. chapter of the ASBPE, I got a chance to meet the managing editor of the Washington Business Journal, Vandana Sinha. I asked her about the change I...
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I really liked that Super Bowl ad for Doritos
But I don’t ever buy Doritos. I also never drink Mountain Dew. I certainly do not drink Bud Light. Or Michelob Ultra. I don’t use Tide. And I am not about to go get life insurance from Mass Mutual. If...
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What the heck is Domo and why should you care?
If you watch as much TV/cable news and commentary as I do, chances are good that you’ve seen an advertisement for something called Domo. It’s been running a lot over the past couple months. In case...
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