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The two actions that will make your communications more effective
There are two actions that will improve your communications efforts. These are: Listening (really listening, not just nodding your head) Saying what you mean It sounds absurdly simple, but chances are...
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Do you know what your customer’s experience is really like?
It’s painfully obvious that in many companies, marketing is completely separate from customer service and on another planet from company operations. This is why we often see marketing communications...
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Wait–why you can’t rely on spell-check
Yesterday, while working out at the gym, I nearly fell off the treadmill when I spotted the following ad from Sephora in InStyle magazine: Sephora ad At first, I thought perhaps Sephora was engaging in...
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Why Uber is successful
Have you heard about Uber? Basically, it’s an on-demand a car service that you “hail” via app, web or text message. The service is available in major cities in the US, including San Francisco, Boston,...
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Are you reinforcing your message?
I had a conversation with a potential client the other day, and she was saying she wasn’t sure she needed to continue advertising as most of her customers came from word of mouth/referral....
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Selling “no”
If you doubt the power of advertising, then do yourself a favor and watch No, the movie by Pablo Larrain, featuring Mexican actor Gael Garcia Bernal. The movie (now available in DVD), in Spanish, is...
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I’ll have a venti and some politics please
It was not until I saw a full page ad in today’s Washington Post that I realized Starbucks has waded directly into the government shutdown debate. The full page ad (right hand page, far forward,...
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Stop! Don’t start on that next project until you can answer this
It’s January and chances are you are working hard to get the year off to a good start. You may be in charge of creating something–a newsletter, a flyer, an ad–that is intended to achieve a...
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Did Mad Men write this commercial?
Now, I should say upfront that I do NOT watch Mad Men, the AMC series about the advertising business in New York City in the 1960s. However, I do know that it shows the very real sexism of the time...
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Can you do advertising by algorithm?
You’ve seen advertising by algorithm every single time you go on Facebook. If you’ve done an online search for anything (books, movies, clothing, etc.), you will now see a banner ad for that thing or...
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Do Super Bowl ads change minds?
I only watched the first part of Super Bowl 50, and halfheartedly at that. I am not a football fan, and I had no reason to root for either the Broncos or the Panthers. Also, I wasn’t at a Super Bowl...
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If you don’t get it, you don’t get it.
The Washington Post runs an advertising campaign with the slogan “if you don’t get it, you don’t get it.” And on Monday, I did not get my print copy of the Post. I called the re-delivery number and...
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Wait–why you can’t rely on spell-check
Yesterday, while working out at the gym, I nearly fell off the treadmill when I spotted the following ad from Sephora in InStyle magazine: Sephora ad At first, I thought perhaps Sephora was engaging in...
View ArticleClik here to view.
Why Uber is successful
Have you heard about Uber? Basically, it’s an on-demand a car service that you “hail” via app, web or text message. The service is available in major cities in the US, including San Francisco, Boston,...
View ArticleClik here to view.
Are you reinforcing your message?
I had a conversation with a potential client the other day, and she was saying she wasn’t sure she needed to continue advertising as most of her customers came from word of mouth/referral....
View ArticleClik here to view.
Selling “no”
If you doubt the power of advertising, then do yourself a favor and watch No, the movie by Pablo Larrain, featuring Mexican actor Gael Garcia Bernal. The movie (now available in DVD), in Spanish, is...
View ArticleClik here to view.
I’ll have a venti and some politics please
It was not until I saw a full page ad in today’s Washington Post that I realized Starbucks has waded directly into the government shutdown debate. The full page ad (right hand page, far forward,...
View ArticleClik here to view.
Stop! Don’t start on that next project until you can answer this
It’s January and chances are you are working hard to get the year off to a good start. You may be in charge of creating something–a newsletter, a flyer, an ad–that is intended to achieve a...
View ArticleClik here to view.
Did Mad Men write this commercial?
Now, I should say upfront that I do NOT watch Mad Men, the AMC series about the advertising business in New York City in the 1960s. However, I do know that it shows the very real sexism of the time...
View ArticleClik here to view.
Can you do advertising by algorithm?
You’ve seen advertising by algorithm every single time you go on Facebook. If you’ve done an online search for anything (books, movies, clothing, etc.), you will now see a banner ad for that thing or...
View Article